Andrew Emery is the Resort Development and Strategic Planning Manager for Bournemouth Tourism. For the past 10 years he has been involved with a range of development projects across Bournemouth Seafront – the UK’s most popular beach. In 2012/13 Andrew developed the Seafront Strategy for Bournemouth in consultation with local stakeholders and Planning and Landscape Design professionals. The Strategy was adopted by the Local Authority in October 2013 and since then Andrew has been responsible for Programme Management of delivery and co-ordination of investment by both the Private Sector and the Local Authority. The Council itself as invested over £5m in various projects on the seafront designed to help sustain Bournemouth’s long term tourism future. Presently, Bournemouth attracts over 7 million visitors per year, who have a combined spend of over £480m. The presentation will give an overview of the journey and challenges faced as the town developed its Seafront Strategy and commenced delivery.